PerformanceSep 17, 20265 min read
Why page speed is a revenue metric
Slow pages lose visitors before they see your offer. What to measure and the fixes that matter most.
Visitors decide in seconds whether to stay. Every extra second of loading on a phone gives them a reason to leave.
What to measure
- Largest Contentful Paint: when the main content appears.
- Interaction to Next Paint: how fast the page reacts to taps.
- Cumulative Layout Shift: whether things jump around while loading.
The fixes that matter most
Modern image formats, less third-party script, server-side rendering and a global CDN fix most slow sites.
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